Hello Future Crypto Exchange! If you’re planning to create a new crypto exchange, you might be wondering which popular trading platform to use as a reference model. The most common battle in your mind would be KuCoin Vs Binance, Binance Vs Coinbase, right? 

However, deciding between these crypto exchanges would be challenging. To help you, we’ve prepared a quick comparison guide on KuCoin Vs Binance that covers the business model, so you can better understand them to make your choice.

KuCoin Vs Binance: Cryptocurrency Exchange Business Model

Point of DifferenceKuCoinBinance
Value PropositionAims to provide a secure and user-friendly platform for trading cryptos and advanced features like futures trading and staking options.Aims to provide trading, high liquidity, advanced trading features, and additional services like Launchpad and an Academy for education.
ChannelWebsites 
Mobile Apps (Android & iOS)
Social Media
Partnerships
Websites 
Mobile Apps (Android & iOS)
Social MediaPartnerships
Customer SegmentsTargets both retail and institutional traders
Users interested in staking and token sale
Daily traders
Institutional traders
Token launchers
Developers
Customer RelationshipCustomer support
Educational resources
Social media
E-mail
Telephones
KuCoin community
Customer support
Binance academy
Social media
E-mail
Telephones
Binance community
Key ActivitiesListing and trading various cryptocurrencies.
Offering P2P, futures trading, and margin trading.
Providing staking services for certain cryptocurrencies.
Listing and trading a vast selection of cryptocurrencies.
Offering P2P derivatives trading, and margin trading.
Conducting token sales through Launchpad.
Providing staking opportunities.
Key ResourcesExchange platform
Liquidity providers
Traders
Kucoin Academy
Exchange platform
Binance chain 
Trust wallet 
Liquidity pools
Binance Academy
Key PartnersBlockchain projects
Liquidity providers
Payment processors
Banking partners
Platform users
Asset Issuers
Algo Traders
Developers
Cost StructureMarketing
Platform maintenance
IT Operations & Salaries
Intellectual Property
Datacenter Operation
Payment of personnel
International exchange services
Marketing
Platform maintenance
IT Operations & Salaries
Intellectual property
Datacenter Operation
Payment of personnel
International exchange services
Revenue StreamExchange fee
Withdrawal fee
Listing fee
Spreads
Interchange fees
Annual fees
Interests on loans
Onramp/Offramp
Transaction fees
Commission
Debit card transaction fees
Credit transactions

From the comparison table above, hope you understand the cryptocurrency exchange business model of KuCoin vs Binance. Moving forward, we will delve into other comparison factors such as user experience, and features, and identify the best crypto exchange to serve as a reference when creating your platform.

User Experience: KuCoin vs Binance

To meet the needs of traders and platform users, any large online platform should prioritize user experience (UX). In the case of crypto exchanges like KuCoin and Binance, UX plays a crucial role in building user loyalty towards their services. This is because a good UX impacts the user experience positively to your online platform.

KuCoin User Experience

KuCoin is a cryptocurrency exchange platform that has a user-friendly interface with a clean and intuitive layout. The platform is designed to make it easy for users to navigate through different sections such as trading, account management, and asset overview. 

Users can access a range of features including real-time trading charts, order books, and various trading tools to assist them in making informed decisions. The platform’s trading charts provide users with a detailed analysis of market trends, while the order book displays all active orders in each market. 

Additionally, KuCoin offers users various trading tools such as stop loss and take profit orders, which allow them to manage their trades more effectively. In a way, the KuCoin platform is a great choice for both beginner and experienced traders who seek a reliable and user-friendly trading experience.

Binance User Experience

Binance, a prominent cryptocurrency exchange, has gained a lot of popularity due to its user-friendly experience. Although it may not be the easiest crypto exchange out there, it is not overly complex either. The platform offers a variety of resources that can help new investors get familiarized with the exchange within a matter of days. And with video tutorials that are specifically designed for new users to help them navigate the platform with ease. 

Binance is not just any ordinary cryptocurrency trading platform, it is highly sophisticated and offers more than just spot trading. The platform provides traders with various features such as margin, futures, and staking, allowing them to develop different trading strategies. 

Other Aspects: KuCoin Vs Binance

KuCoin and Binance are both prominent cryptocurrency exchanges that offer a range of features and services to traders and investors. While they share some similarities, they also have unique aspects that set them apart. Here’s a comparison of various aspects of them.

First, let’s see the Kucoin:

KuCoin Shares (KCS)

One unique aspect of KuCoin is its native cryptocurrency, KuCoin Shares (KCS). Holding KCS can provide users with various benefits, such as reduced trading fees and a share of the exchange’s revenue through the KuCoin Bonus program.

Extensive Range of Altcoins

KuCoin is known for offering a wide variety of altcoins, including many lesser-known or newer cryptocurrencies. This can be appealing to traders looking for opportunities in smaller market cap coins.

Profit Sharing

KuCoin shares a portion of its trading fees with users who hold KCS through the KuCoin Bonus program. Also, providing them with passive income based on the exchange’s trading volume.

KuCoin Futures

KuCoin provides futures trading services to its users with the option to choose from various leverage options. Traders can speculate on the price movements of cryptocurrencies with increased exposure and potentially maximize their profits.

KuCoin Community

KuCoin values its users’ engagement and participation in the development and expansion of the platform. They have implemented various programs and initiatives to encourage community involvement and ensure that users have a say in the direction of the platform.

Now, let’s look into the unique aspect of Binance:

BNB Token

Binance has its native cryptocurrency, Binance Coin (BNB), which is widely used on the platform for trading fee discounts, participating in token sales on Launchpad, and other purposes.

Liquidity and Trading Volume

Binance is known for its high liquidity and trading volume across various cryptocurrency pairs. This makes it attractive to traders seeking fast and efficient executions.

Binance Smart Chain (BSC)

Binance has developed its blockchain platform called Binance Smart Chain, which offers smart contract functionality and supports various decentralized applications (dApps) and decentralized finance (DeFi) projects.

Launchpad

Binance Launchpad is a platform for launching new token projects’ initial exchange offerings (IEOs). It provides a curated selection of projects for investors and has been instrumental in the fundraising of numerous successful blockchain projects.

Wide Range of Services

In addition to spot trading, Binance offers various other services such as futures trading, margin trading, staking, savings accounts, and decentralized exchange (Binance DEX), providing users with a comprehensive suite of options for their cryptocurrency needs.

KuCoin Vs Binance: Which is the Best Choice for Your Business?

KuCoin is the perfect reference model for your business if you’re planning to start a crypto exchange in European countries. Its widespread popularity across the world can help your business thrive. On the other hand, if you’re considering launching a crypto exchange in Australia, India, Indonesia, Japan, or New Zealand. The Binance exchange is a great choice since it is widely use by crypto enthusiasts in the country. 

In the end, the decision is yours, and Zodeak will provide its full support no matter which platform you choose. Moreover, if you opt for any of these platforms, you can always choose a convenient solution such as a KuCoin or Binance clone script, or seek the assistance of the Zodeak experts for cryptocurrency exchange development.